Using Smell to Make a Sale

Everyone loves the smell of freshly baked cookies, but don't expect that aroma to sell your home, new research suggests.

 

Homeowners are often coached to create pleasing aromas when potential buyers pay a visit. But complex smells, like baked goods and potpourri, are likely to damp enthusiasm for a fast sale for top dollar.

 

Complex scents, even if they're pleasant, can be a distraction because some people subconsciously dedicate time and energy to figuring out what the aroma is. At open houses, "they are not there to process the smells. They are there to process whether this is a place they want to live," Prof. Spangenberg says. Instead, he recommends simple scents, such as lemon, basil and pine, since they're easier to process and less distracting and thus more conducive to spending.

Posted on February 20, 2013 at 8:11 am
MJ Steen | Category: Uncategorized | Tagged , , ,

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